People who are appalled by the fact that product placement has been allowed in to certain British made TV shows should be getting angry about something that is far worse. What’s worse than product placement? How about the aggressive advertising of tie-in products and toys based on children’s TV shows.
Every year sees new characters introduced in to the Thomas the Tank Engine universe, not to entertain kids, but in order to sell more toys. Bob the Builder suffers a similar ailment. And the situation with Ben 10 is very dire.
This whole tie-in situation has been going on for decades; most noticeably galvanized in the West by Transformers and many other animated TV series from the 1980s. Today you can’t get a kids TV series started, most of the time, unless there’s huge potential to market and sell tie-in products.
Product placement in TV shows made for adults (it’s not allowed in kids’ shows in the UK) will never be as bad. You won’t have the equivalent of walking into a boys’ clothing section and being surrounded by floor to ceiling to wall Ben 10 clothes.
Sure there’s branding for products aimed at teens and adults, but it is never as in your face as toy/clothes tie-ins based on kids’ shows.